Congratulations - you just bought the machine.
And let me be clear about what you just got, because it's a lot. Loquy Standard takes your book, your document or a single idea and hands back five complete courses - written, narrated, rendered into real video lessons, with workbooks, transcripts and audio versions you can download and sell anywhere you like. Eight professional voices. Five themes. The whole creation pipeline, for life, for one payment. That alone is more than most people ever manage to build.
So I almost didn't show you this page. But I'd be doing you a disservice if I didn't ask you one question first - because I've watched a lot of experts cross this exact line.
Standard is a production machine. It's a brilliant one. But look closely at what it hands you, and you'll notice three walls:
Wall one: five courses. Five is plenty for a first catalog. It is not plenty if you've got a shelf of books, a decade of workshops, and every one of them is a course waiting to happen.
Wall two: it isn't your voice. Your students hear a stock narrator. A good one - warm, clear, professional. But it isn't you. And you didn't spend fifteen years becoming the person people trust so a stranger could read your material back to them.
Wall three: it's a folder of files. Standard gives you the videos, the workbooks, the transcripts and the audio - as downloads. Which means the moment you want to actually sell it, you're back on somebody else's platform, wiring up a course area, wrestling a page builder that was never meant for this.
Premium doesn't bolt a few features onto Standard. It takes the three numbers that decide how far this goes - and multiplies them.
Premium unlocks the third path on this screen: Make it YOU. You read a short passage into your phone - about a minute of audio - and Loquy builds a clone of your voice. From that moment on, every lesson in every course is narrated by you: your pace, your warmth, the way you land a point.
Not "a voice that sounds a bit like a coach." Your voice, teaching your material, in courses you never had to record. Your readers already know how you sound from your podcast, your webinars, your videos. Now the course sounds like it came from the same person - because it did.

Premium also turns on on-screen presenters: five photoreal people who deliver your lessons to camera, or your own face, generated from a single selfie you upload. No lighting. No retakes. No three-hour session where you fluff module four eleven times.
Pick a presenter and the whole catalog re-renders with them. Change your mind next month and change it again. The person on screen is a setting now, not a shoot.

This is the difference nobody warns you about. Producing the course is one job. Getting it in front of a student is a completely different one - and it's where most finished courses quietly die.
True what-you-see-is-what-you-get. Click any text to edit it. Drag on checklists, callouts, buttons and downloads. Everything you change is exactly what your student will see - no preview tab, no theme file, no support ticket.

Standard ships with five themes. Premium unlocks the whole gallery and lets you build your own: your colours, your type, your look, saved and applied to every course you make from here on. One click restyles the entire page.

Hosted, live, on a link you can paste into an email, a DM, a bio or a checkout thank-you page. Students sign themselves up on the page, and you see exactly who they are in your student list. No platform to buy. No integration to build. No monthly fee for the privilege of owning your own course.

Bigger numbers are only worth something if they turn into finished, selling courses. So Premium comes with the four playbooks that get you there.
Most voice clones sound close but slightly wrong - and it's almost always the recording, not the technology. This is the exact one-minute script to read, where to stand, what to do with your phone, and the three things that make a clone sound uncannily like you instead of nearly like you. Plus how to audition it and re-record in five minutes if it isn't right.
Fill-in-the-blank intros and outros for a presenter-led course: the welcome that makes a student trust you in nine seconds, the lesson opener that stops the tab-switch, the close that pushes them into the next lesson, and the final outro that asks for the review, the referral and the next purchase - without sounding like a pitch.
A swipe file of course-page layouts built for the Loquy builder, block by block: what goes above the fold, where the curriculum belongs, how to price on the page, which proof to put next to the button. Copy the layout, drop in your own words, publish. No blank page, ever.
A day-by-day week: three books in, three finished courses out, all narrated in your voice and living on three shareable links. What to do on Monday, what to approve on Tuesday, what renders overnight, and how to have all three pages live and sendable by Friday afternoon.
Total bonus value: $568 - included free with Premium.
Think about what a student sees on Standard versus Premium. On Standard they get a file you sent them, narrated by somebody they've never heard of, opened from wherever you managed to host it.
On Premium they land on your page, styled in your theme, and hear your voice teaching them - and they sign up right there, so they become your student and not a download statistic.
That's not a feature difference. That's the difference between distributing a file and running something that looks and sounds like it came from a real expert. Which, inconveniently, is exactly what you are.
Almost everybody says this on this page. Almost nobody still means it in ninety days. What happens is you finish the first course, you watch a stranger enrol and work through it, and suddenly every chapter you've ever written looks like a course. Five is enough for the version of you who hasn't finished one yet. Twenty-five is for the version who has.
And the voice, the presenters, the pages - those apply to course number one. You don't have to build twenty-five to be glad you upgraded on the first.
Fair - and it's optional. The eight stock voices stay available; nothing forces you to clone anything. But sit with what it actually gives you: your students learning in the voice they already trust, across an entire catalog, without you ever booking a recording day. You can build the clone, audition it, and decide after you've heard it. The point is having the choice - and Standard doesn't give you one.
When Loquy opens to the public, Premium is the scale tier - voice cloning, presenters, hosted pages, twenty-five courses - and it will be priced accordingly, per year, like every other tool in this category. The platforms you'd otherwise be stacking to get the same result charge every single month, forever, and none of them produce the course for you.
You're not the public. You're a founding member, thirty seconds into your purchase, on the one page where the upgrade exists as a single payment: $197. One time. Lifetime. No subscription now, no subscription later, and every Premium feature we ship after this included.
This price lives on this page only. Once you leave it, it's gone.
A genuinely good outcome. You produce up to five complete courses, narrated by one of eight professional voices, and you download the videos, workbooks, transcripts and audio to sell however you like.
The same machine - except it sounds like you, looks like you, and hands you a live link instead of a folder. Locked at founding pricing, one payment, for life.
Standard produces the course. Premium makes it yours.
You already made the hard decision - you're in. This is just the difference between leaving with five downloadable courses… and leaving with a catalog that sounds like you, lives on your own pages, and has room for everything you know.
Clone your voice, render a course in it, publish the page, send the link. If Premium isn't everything I've just said, email us and we refund the $197 in full - and you keep your Standard access exactly as it is. The only thing you can't get back is this price, on this page.
P.S. - the moment you close this page, Premium goes back to what it'll be for everyone else: the annual scale tier, priced per year, forever. This is the only place it ever exists as a single $197 payment for life.
P.P.S. - the real question isn't whether $197 is affordable. It's whose voice your students hear. Standard gives you five courses read by a stranger, delivered as files. Premium gives you twenty-five courses in your own voice, on your own pages, with your own students signing up on them. You get to decide that once, right now.